Keeping up with the Man U's

The article about Manchester United in the Seattle Times details the fall and rise of the UK-based football club.

It's interesting to read how the organization markets itself through its branded products. They provide a fan with an opportunity to support the club through things like refinancing his mortgage with Man U, or having a Man U credit card, or purchasing any of a host of other Man U branded products. It's interesting to see how they have capitalized on irrational behavior (passion for a soccer team) to turn the organization into the highest-valued sports franchise in the world, and how North American franchises like the Yankees, Leafs, Nets, etc. are trying to imitate Man U's success.

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About

Hi, I'm Kareem Mayan. I co-founded eduFire, an online video tutoring company.

I've done time at ESPN and FIM.

I advise WorldBlu, helping them build democratic companies.

I moderated a council for Creative Good.

And, I helped bring Barcamp, a technology un-conference, to LA, which is where I live. I am now living and working in cool cities around the world.

More about me.

Opinions stated here are mine alone.

Contact: blog -at- reemer

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