I don't think it's what Jung had in mind

Adaptive Path's concept of a "persona" is quite similar to Joel's idea of incorporation of characters into his functional specifications.

Basically, you create stereotypical user (or users) of your product, give them names, occupations, educational histories, technical skill set and hardware, and maybe dig up a picture of them from Corbis.

The goal is to design the product for your personas. When you plan a feature, you can ask yourselves, "How would Joe want this designed?"

It's apparently pretty amazing how much consensus you can build when you are no longer designing the product for yourself, but for the same (fictional) people.

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About

Hi, I'm Kareem Mayan. I co-founded eduFire, an online video tutoring company.

I've done time at ESPN and FIM.

I advise WorldBlu, helping them build democratic companies.

I moderated a council for Creative Good.

And, I helped bring Barcamp, a technology un-conference, to LA, which is where I live. I am now living and working in cool cities around the world.

More about me.

Opinions stated here are mine alone.

Contact: blog -at- reemer

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