Web 2.0 Summary: Jim Lanzone and Data from Bloglines and Ask
Jim Lazone, senior VP of search for Ask Jeeves, gave a fascinating look at some numbers from Bloglines and Ask.com. I didn't get it all, but luckily Jim has made the data available on the Ask blog, and has even posted the Powerpoint deck that he used. Here's a synopsis:
Gathered data about the number of feeds and subscribers on Bloglines:
- 1.3M have 1+
- 36k have 20+ subs
- 14k have 50+
- 60 have 5k+
- 1 have 50k+ (Slashdot)
5% of searches can be classified as popular, the vast majority are very rare, very long tail.
- hurricane rita
- pimp my page
- radio jingle history
Long tail of search: verticals like local, health, jobs, gambling.
30% of searches drive 70% of search revenue (different from Terry Semel)
Average length of head/tail queries
Head: 1.57 words
Tail: 5.01 words
Advertising implications: easier to match to words in head [duh].
No one uses advanced search. 10% of people say they use it, but only 1% actually use it. Instead, visitors iterate searches.
The right-hand nav is where users look (via eye tracking studies) when their initial search didn't work... they go there to iterate. That section of the page receives 15% of clickthroughs on Ask.com.