How the Music Industry Could be Loved Right Now
The Wall Street Journal writes that colleges are offering free music subscriptions by companies like Napster and Rhapsody, but college students aren't using them.
Music from those services don't work with iPods, and students lose their "free" music when they graduate.
If the music industry had taken the time to sit and watch customers, they would have learned something.
If you make it easy for your customers to do the right thing, you'll have a winner on your hands.
Instead of wasting money on lawsuits and being despised by their customers, the music industry would have been loved (or at least hated less).
Why? Because they would have given customers what they want--easy access to all kinds of music at a reasonable price. And the industry would have made money, too.
It's simple, really: observe customers and profit.
Movie industry, are you listening?