Free Copies of NYTimes Bestseller Sway
My friend Ori Brafman, who wrote the excellent Starfish and the Spider, has a new book out. It's called Sway, and it's about why we make irrational decisions. It's excellent and super engaging, but don't take my word for it - it's already a NYTimes Bestseller!
Ori has generously given me two copies to give away to y'all. So if you'd like a free copy of this great book, just drop a comment with an idea on how to market Sway online by Thursday July 24 at noon PT. I'll pick two and send you both copies of Sway! Easy peasy :)
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How about some ridiculous ads-- like "One free punch in the face!*" or "Click here to pay WAY TOO MUCH for what you want!*" that would then lead to a web site that would present the user with a series of choices-- each one having a rational and irrational option-- that would lead eventually to the book home page, but only after the user had chosen all the irrational options? It goes against all the "don't make the user click more than necessary" stuff, but maybe that's the point?
I'm a big fan of viral marketing. It's risky, but if done right, can pay off greatly. So possibly a site that allowed users to share stories about Irrational Behavior with a voting system, the best stories win a prize...
I know the deadline is over, but if you still have a book, I'll read it ;)