But my sales figures whilst a particularly prominent typo existed on our home page indicate that prospects are happily willing to overlook typos if you promise to remove a large enough pain for them.

I don’t want to underestimate, however, the value of one item: fixing typos.

Typos in the product and your communications indicate “not ready for primetime,” distract from the actual use and value of your product, and can keep visitors from converting into customers. Take the simple step of having an editor (or someone who’s a typo or grammar nut) read through all copy in your product, website and other communications. You’re right – you shouldn’t be fixing this all the time. Because it’s an easy thing to get right the first time, and well worth it.