Ethan says new businesses will use user-generated content, but won't be built on it
Yup, and the examples Ethan cites (Google, Ebay, Amazon) use user-generated content to filter options (websites, buyers & sellers based on reputation, and products based on reviews). They use the user-generated wisdom of crowds to help inform a decision.
Yup, and the examples Ethan cites (Google, Ebay, Amazon) use user-generated content to filter options (websites, buyers & sellers based on reputation, and products based on reviews). They use the user-generated wisdom of crowds to help inform a decision.
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