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Unbundling advertising in a Media 2.0 world

Aggregating audience and charging advertisers to reach that audience is a dying model. Heaton suggests that quality products, advertised in unbundled chunks of media (think RSS), will be aggregated by software or editors and will reach customers more likely to purchase, at a lower cost to the advertiser.

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Hi, I'm Kareem Mayan. I live in LA and Product Manage at FOX Interactive Media. Prior to that, I Technically Produced at I also helped bring Barcamp, a technology un-conference, to LA.

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Opinions stated here are mine; FOX does not endorse them.

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