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Mike points to a brilliant ad campaign

It's not only great because it's hilarious, but because it focuses on its desired customers and doesn't try to appeal to those who will never be customers. It's hard to be great and appeal to everybody at the same time.

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Hi, I'm Kareem Mayan. I co-founded eduFire, an online video tutoring company.

I've done time at ESPN and FIM.

I advise WorldBlu, helping them build democratic companies.

I moderated a council for Creative Good.

And, I helped bring Barcamp, a technology un-conference, to LA, which is where I live. I am now living and working in cool cities around the world.

More about me.

Opinions stated here are mine alone.

Contact: blog -at- reemer


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