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Never Eat Alone : And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi, Tahl Raz

I forget how I first came across this book, but it seemed to be one of those (like Blink, The Tipping Point, The Wisdom of Crowds, etc.) that was getting a lot of press on blogs that I read frequently. Ferrazzi has an interesting blog for Never Eat Alone and Phil Terry of Creative Good suggested I give it a go to help connect with folks at the Gel conference this week.

The book is about how to meet people and develop deeper relationships more quickly. Ferrazzi shares his philosophy on life--you can't succeed without the help of others--and outlines strategies to make connecting easier.

These strategies are a reinforcement of the Golden Rule, and they boil down to things like:

  • Always looking to help or connect people,
  • Have a story to tell,
  • Show vulnerability first to make the conversation more intimate,
  • Become indispensible in one specific area to become more valuable to your company,
  • Ping your contacts at least once a quarter,
  • Do your homework; make sure you know details about the people you will be meeting,
  • Be bold; believe you have something to offer and others will treat you as such, and
  • Speak at, or start a conference to develop your personal brand.

The advice Ferrazzi presents is useful for managing one's personal and professional lives (in his life, Ferrazzi does not make a distinction between the two) and really preaches that a different mindset is required in order to be always connecting. It's a good read, and while Ferrazzi name-drops a lot, he's ultimately a (smart, ambitious) kid from working class Pennsylvania who has networked his way to both success and what sounds like a fulfilling life.


Hi, I'm Kareem Mayan. I live in LA and Product Manage at FOX Interactive Media. Prior to that, I Technically Produced at I also helped bring Barcamp, a technology un-conference, to LA.

Read more about me here.

Opinions stated here are mine; FOX does not endorse them.

Contact Me: reemer -at- gmail

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