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NYTimes Introduces Paid Content Product Today

The New York Times launched TimesSelect today, a paid-content subscription product that requires visitors to pay to read op-ed columnists like Thomas Friedman, Paul Krugman, and others.

Laura doesn't like it, but her problems are logistical.

Soccer Dad already has a way around it.

I've seen that people are willing to pay for certain types of content when I worked on ESPN Insider, and in the short term, I think the product will generate cash for the Times.

But the Times didn't become influential because it generated cash; it became influential because the ideas that its writers expressed were valuable enough to spread. With TimesSelect, what they're doing is preventing their ideas from spreading through what is essentially a high-velocity channel used to disseminates ideas from their brightest minds. I think this product will fail in the long run, and it should be really interesting to see how this plays out.

Also, there's a summary of an interview with Martin Nisenholtz, SVP-Digital Operations, and Scott Heekin-Canedy, President & GM, The New York Times about TimesSelect over at Paidcontent.

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Hi, I'm Kareem Mayan. I co-founded eduFire, an online video tutoring company.

I've done time at ESPN and FIM.

I advise WorldBlu, helping them build democratic companies.

I moderated a council for Creative Good.

And, I helped bring Barcamp, a technology un-conference, to LA, which is where I live. I am now living and working in cool cities around the world.

More about me.

Opinions stated here are mine alone.

Contact: blog -at- reemer


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